Singular Society - Launching a Revolutionary Retail Concept in Shopify Plus
The Netflix of Slow-Fashion
Building an entire new membership-based retail model is quite a challenge, but Singular Society by H&M Group identified a golden opportunity and seized it, by making clever use of Woolman's eCommerce expertise.
When Erik Zetterberg and his team looked at other industries, their mission became clear:
“Why do we buy so many things we don't need, or even want?
"Why is quality so expensive?"
"How can we offer customers high-end products that are responsibly made, but also create a healthy and reliable long-term business?”
And thus - Singular Society was born.
The Challenge
- Building an entirely new business model on an existing e-commerce platform that isn’t typically intended for membership-based models.
- Developing a subscription-based store that could function as a ‘D2C pivot store’ with third-party logistics, several sale channels - all in one easy to use system with endless scalability levels.
- Developing a tailored app to handle subscriptions
- Crafting an exceptional customer experience that turned customers into raving fans.
Building a brand new membership-based model on Shopify Plus
By combining Singular Society’s revolutionary vision with our in-depth e-commerce knowledge, we built the world’s first retail subscription based member store within a few months. As Singular Society's business model requires an exceptional customer experience - personalization and automatization tools like Klaviyo were integrated. These tools will help Singular Society to grow and nurture their growing community.
Our Replatforming Partners
